About me

SENIOR PRODUCT DESIGNER

Sep 2019 - present | Omuni.com , Bangalore, India

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• Take initial concepts and mockups and own the process of building them out into entire end-to-end experiences within the product. Quickly iterate on concepts to bring them to life.

• Create & maintain design systems to move faster as the products scale.

• Work with marketing to create consistent branding across our site, product, help guides and other channels.

• Conduct user research and usability testing to discover the problems that need to be focused on and to validate design changes. Critique, iterate, drive on UX process, design ideas across a broad set of stakeholders.

•  Work in interaction details that make the product not only usable but also enjoyable to use.

• Encourage design thinking across organisation

• partner with product owners, data scientists, risk engineers, business heads and work in cross functional teams

• In charge of creating end to end flows from paper wireframes to high fidelity prototypes to guide design and development continuously iterating and pushing the design frontier to new heights

• Manage product roadmaps, timelines, team for various products.

• work with Product Owners to achieve design related quarterly OKRs

• Encourage design thinking and design sprints across the organisation for all the products.

• Strong facilitation and collaboration skills, a flexible and friendly approach to working in teams, and the attitude to always strive for the best outcomes

•  mentor and lead junior designers around design best practices and stakeholder management.

• Managing a team of 4 at omuni along with handling design agencies as part of the branding and other redesign activities.

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ASSISTANT ART DIRECTOR

Sep 2015 - Sep 2019 | NNNOW.COM , Mumbai, India

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• create innovative content for brand assets for their launches and communicate through them.

• maintain and elevate all the visuals across all platforms

• create really strong visuals that have recall and noticeability online & offline, amidst the clutter

• Responsible for designing contents and visuals for product launches

•  Increase social media footprint

• Create content in-house

• Create guidelines for the catalogue team to follow for various brands

• Work with creative directors, senior art directors, copywriter, design team to develop design concepts, gather information, discuss alternatives, gain approval and review design specifications

•  building brand guidelines to establish implementation across a range of different applications for Campaign, digital, packaging, print and onsite creatives

• Distill complex creative concepts to understandable design solutions and clearly rationalize strategic thinking and design rationale to stakeholders.

• work across multiple teams through influence to drive projects to completion.

• Worked with brands like Sephora, GAP, The children's place, Tommy Hilfiger, Calvin Klein, USPA, Ed Hardy, Flying Machine, True blue etc,

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JR GRAPHIC DESIGNER

Jan 2015 - Sep 2015 | OGAAN , mumbai, india

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Conceptualised and created designs for various events of Elle. Designed, illustrated and did layouts several pages of Elle India. Work on a variety of projects involving brand and identity, creating design systems, iconography and other visual creatives such as icons, banners , layouts, ads, event design

Contribute to the creation of design guidelines and brand manuals

Study, understand and propose a new brand and identity for the organisation

Created and maintained high standards of creative designs and ensure that only the best work is released to the customers Collaborated closely with the art team and other stakeholders to

Ensure the quality of detailed visual design throughout all phases of a project

Embraced challenges and inspire new ways of thinking